Leading sign franchise FASTSIGNS International Inc. has won an award for lead generation, recruitment and industry-wide best practices in the franchise industry.
FASTSIGNS came first in the category of “Overall Performance” at the annual STAR (Speaking To And Responding) Awards.
The awards, held by industry resource for franchise development Franchise Update Media Group, are determined on the results compiled by mystery shoppers, who contact franchises by telephone and through the internet.
The telephone mystery shoppers evaluate each franchise according to a list of standard criteria documenting the length of time it takes to obtain franchise information and reach a franchise development representative.
The shoppers also log on to franchise websites to evaluate accessibility, content and readability, ease of navigation, online request forms and applications and, most importantly, the amount of time it takes to make contact with a member of the franchise development team.
“Winning the STAR Award is one of the most rewarding accolades in years,” says Bill McPherson, vice president of domestic franchise development for FASTSIGNS International Inc.
“Being awarded first place in ‘Overall Performance’ says to potential franchisees that FASTSIGNS’ franchise expansion strategy is governed by high integrity, honesty and outstanding customer service. I am very proud of the development team for their efforts in dealing with future franchisees.
Adds Steve Olson, publisher of Franchise Update Media Group:
“Growth is what drives the franchise industry, and generating leads and identifying prospects are crucial to the process.
“Recognition of successful practices is important to the winning companies in validating what they are doing, and also provides examples for companies that want to improve their practices.”
The mystery shoppers contacted 88 franchises by telephone and 113 through their websites.