The golden arches of franchising revealed

Global powerhouse to deliver insightful keynote at The British Franchise Exhibition at EventCity in Manchester this June

The British Franchise Exhibition will return to Manchester’s EventCity on the 16th & 17th June to showcase a plethora of franchise opportunities from a wide range of industries.

For those with a passion for the food and drink industry, the event is unmissable thanks to a series of presentations offering an exclusive insight into the inner workings of quick-service giant McDonald’s.

Recently ranked as the top global franchise brand1, McDonald’s is a universally recognised example of the possibilities that the franchise model offers.

Keynote presentation by industry leader

Abel Campos, Head of Franchising & Field Services at McDonald’s UK, will be delivering his highly-anticipated keynote speech at the event on Friday 16th June.

Attendees will learn about the vast range of opportunities franchising with McDonald’s provides, as well as some of the secrets behind the global brand’s success.

The growth of franchising

With McDonald’s aiming to increase the percentage of franchisee-owned stores internationally to 90 per cent by the end of 20182, there is no better time to join the unstoppable brand. In 2007, 26 per cent (8,078) of McDonald’s branches worldwide were owned by the company.

Over the past-decade, the number of franchisee-owned stores has risen significantly and now stands at 85 per cent (31,230)3. During his presentation entitled ‘McDonald’s: a progressive burger company’, Abel will delve into the company’s recent history and share his hopes for the future.

McDonald’s Franchisee Recruitment Insight Sessions

McDonald’s believe that choosing the right franchisees to be part of the McDonald’s system is a key factor in its success as a brand.

The popular Insight Sessions, hosted by key spokespeople from the business, will take place twice daily at The British Franchise Exhibition to give visitors a real taste of what being a McDonald’s franchisee entails.

Attendees can meet the McDonald's team and hear from franchisees who have taken the leap. McDonald’s first-class franchisee training programme will be covered in detail, allowing potential investors to find out if pursuing a future with the franchise is the right path for them.

Adrian Goodsell, franchise sales director at Venture Marketing Group, organisers of The Franchise Exhibitions, comments:

“We are delighted to have McDonald’s exhibiting once again this year – and we are excited to hear what Abel Campos has to share during his keynote speech. McDonald’s is one of the biggest franchising brands in the world. To hear first-hand the secrets behind their successful franchising model is an opportunity not to be missed!”

What else can visitors expect?

Sponsored by global fitness giant Anytime Fitness, The British Franchise Exhibition will also host exhibitors from a vast range of sectors, including Tutor Doctor, Dream Doors, truGym and Esquires Coffee, who will be searching for eager entrepreneurs to join their growing franchise networks.  

The British Franchise Exhibition is exclusively supported by the industry’s sole regulatory body, The British Franchise Association (bfa). All exhibitors must pass the bfa’s strict accreditation process and offer a viable business model, giving visitors peace of mind.

Experts from the bfa will host a series of educational seminars at the event covering the fundamentals of franchising.

With free advice clinics, inspiring presentations and access to the finest franchise brands, The British Franchise Exhibition is an essential event for anyone who dreams of running their own business.

The British Franchise Exhibition takes place at EventCity, Manchester on 16 & 17 June. Visitors can gain free entry by registering online with code BLF1 at www.FranchiseInfo.co.uk.

1 http://www.franchisedirect.com/top100globalfranchises/rankings/

2 https://www.entrepreneur.com/franchises/mcdonalds/282570

3 https://www.entrepreneur.com/franchises/mcdonalds/282570



Jo Thornley

About the author

Jo joined Dynamis in 2005 to co-ordinate PR and communications and produce editorial across all business brands. She earned her spurs managing the communications strategy and now creates and develops partnerships between BusinessesForSale.com, FranchiseSales.com and PropertySales.com and likeminded companies.

@BusinessMaiden