A top U.S. restaurant franchise is heading north in a bid to capture a significant portion of the Canadian market.
Wings. Beer. Sports. These three words comprise the concept behind one of the top 10 fastest-growing restaurant chains in the U.S. Now, demand from Canada is driving the expansion of this chain northwards.
Buffalo Wild Wings Grill & Bar today announced its intention to expand into the Canadian marketplace with a five-year plan that will see more than 50 company-owned and franchised restaurants open across the country.
The U.S. operation of Buffalo Wild Wings has grown rapidly, from 35 to 680 stores in the last 12 years. Canada can expect to see similarly breakneck expansion, beginning with two Southern Ontario locations slated for spring 2011 in Oshawa and Mississauga.
An additional 30 sites are planned for Ontario and locations are currently being scouted.
Canadians across the country will have the opportunity to compete in the company's exclusive "Blazin' Challenge" soon enough. Buffalo Wild Wings is looking to expand in B.C., Alberta, Manitoba and Saskatchewan as part of its five-year plan. It says it will then head east toward Quebec and the Maritimes.
"The Buffalo Wild Wings experience is truly unique - from our always fresh, never frozen wings to our signature sauces and our true passion for sports. We believe Canadians' passion for sports and chicken wings is a great fit for us and is ideal for our first international location." says Sally Smith, Buffalo Wild Wings President and CEO. "We have significant growth plans for this market and feel that Canadians are ready for the great food and fun, social atmosphere that we offer."