Canadian Franchise Pizza Pizza launches ‘Slices for Smiles’ week in support of the Children’s Miracle Network


Canada’s largest fast food pizza chain ‘Pizza Pizza,’ would like to invite smile-hungry Canadians to consider buying a pizza within the 26th April to 2nd May in support of country-wide children’s hospitals through its annual April Slices for Smiles Fund campaign.

Customers will be able to support the fundraiser by buying a medium pepperoni pizza for six dollars in store or by ordering a pair of medium pepperoni pizzas for twelve dollars through the restaurants website. A share of the proceeds from the sale of menu items will be donated to the Children’s Miracle Network to support innovative research, specialized equipment purchases, education programs and treatment at children’s hospitals all over Canada.

The alternative ways in which people can support the fundraiser includes; purchasing a Miracle Balloon in-store, by outright donations online, over the phone or at a ‘Pizza Pizza’ restaurant. The restaurant chain will also be hosting special events all through the week within select cities across Ontario and Quebec with celebrity athlete appearances.

“Children deserve the best hospital care possible,” said Pat Finelli, who is the chief marketing officer for ‘Pizza Pizza’. “We launched Slices for Smiles in 2008 to help bring smiles and happiness to children and our customers. There’s nothing more important than bringing smiles to the faces of children presently undergoing hospital treatment.”

The money donated by the Children’s Miracle Network to hospitals is ‘undesignated’. This means that the money is allowed to be placed both by the hospital and the foundation wherever it is needed the most, to ensure the highest level of care needed for all. Also the funds raised from the Slices for Smiles initiative will stay within the local market from which the original donation was made.

“Pizza Pizza customers have been very generous over the years,” said John Hartman, the chief international officer at Children’s Miracle Network. “On behalf of all our children’s hospitals, thank you to ‘Pizza Pizza’ and their customer for their continued support. We’re all ready to sink our teeth into this special fundraiser.”

The Slices for Smiles Fund launched by ‘Pizza Pizza’, has managed to raise more than $380,000 for children’s charities since its introduction in 2008.

About Children’s Miracle Network

The Children’s Miracle Network is a non-profit organisation which is dedicated to helping save and improve the lives of children, by raising the funds for children’s hospitals across North America. Every year, the entire 170 Children’s Miracle Network hospitals, of which 14 are located in Canada, provide the best medical care, life-saving research and preventive education to help millions of children overcome their diseases and injuries of every kind.

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