Molly Maid , the UK’s leading domestic cleaning company, have announced the winners of their 2010 National Autumn Sales Campaign - ‘The Clean Sweep Challenge’ which was designed to incentivise as well as to drive sales in the last quarter of the year .
Open to all Cleaning Franchise Owners in the UK Network, The Clean Sweep Challenge offered a financial incentive in the form of a luxury prize to reward increased cleans prior to Christmas, and additional funding of a staff celebration to acknowledge everyone’s efforts.
The campaign, which ran for a period of twelve weeks and proved highly successful resulting in 10 winners, undertook a variety of marketing activities to add significant sales growth. Achieving more than 700 additional house cleans between the winners, their combined sales represented 10% growth over the final quarter of the year.
The Clean Sweep Challenge Winners by name and franchise Area were:
Julie Beckham, Bexley
Sheila Hodgkinson, Oxford
Brian & Gloria James, Newcastle North West & Hexham
Kirsty & Paul Cotton, Wirral
Clifford Hudson & Shirley Reynolds, Godalming
Terry May, Newcastle East
Michelle Jarvis, Sutton Coldfield
Karen Wilkinson, Tonbridge
Regina MacDonald, Bath
Sandra Bushell, Chichester
Pam Bader OBE, Chief Executive of MOLLY MAID, commented, “This campaign proved very popular amongst our Network and despite a tough economy, the MOLLY MAID service appears to be more popular than ever.
With more families facing increasing pressures to return to work or work harder, families have less and less time or inclination to clean their homes and therefore turn to us for support. With prizes varying from a Champneys Day for two, 32 inch TVs to Tom Toms and John Lewis vouchers together with an added financial incentive, The Clean Sweep Challenge was fully embraced resulting in ten very worthy winners.”