How Franchises Face PR Nightmares


looking at laptop scared

From Entrepreneur.com : You remember that TV theme song from the 80's, "You take the good, you take the bad, you take them both and there you have, the facts of... franchising"?

Okay, so maybe that's not exactly how it went. But it does ring true. One of the big selling points of joining a franchise is that you get to reap the benefits of a well-known brand with a built-in reputation. Unfortunately, the corollary to that is that if something happens to hurt that reputation--fairly or not--you reap the damages, too.