How to benefit from Pinterest


Pinterest is the fastest-growing social media network of 2012 and now boasts a userbase of over 20 million worldwide.

If your business already has a Facebook page and Twitter account, you may find that Pinterest is the perfect complement to your social media marketing. Or, perhaps you haven’t delved into the world of social media for your business yet and want an easy place to start? Pinterest is relaxed and an easy-to-use environment so it could be the perfect place for you to take your first steps into social networking.

How is it used?

Users can ‘pin’ images or video from websites to their Pinterest pinboards and other users can interact with the pins by ‘liking’, commenting and re-pinning the media. Pinboards are categorised so other users can easily locate and ‘follow’ boards they find interesting. People are using Pinterest to organise their weddings, plan their dream homes, create virtual shopping lists and collate their favourite works of art.