The Creation Station ran a Children’s Activity Centre at the NEC National Franchise Show to encourage women to attend the event.
Leading exhibition organiser, Venture Marketing made the event a family-friendly experience. Parents wanting to find out more about the flexible business opportunities offered by franchising were invited to bring their children along and enjoy a family day out.
The Children’s Activity Centre was free and allowed parents to enjoy quality and stress free time with their children, and experience the joy of creating a mysterious mask, a willow wand or a squishy-squashy picture.
The Creation Station, children's entertainment franchise, founder and managing director, Sarah Cressall said: “This was a fantastic way to attract more mums to the National Franchise Exhibition, so they could find out more about a wide range of business opportunities.
“As an Associate Member of the British Franchise Association, The Creation Station is committed to supporting women in franchising. We are delighted that Venture Marketing asked us to run the first ever entertainment event at the exhibition.
“We engage families brilliantly and have extensive experience as entertainment providers at a wide variety of events across the UK. In the last few months we have provided activities at the Devon County Show, which attracted more than 100,000 visitors over three days, the Deloittes Family Day and the Toyota Environmental Day.
The Creation Station is the UK’s leading arts and crafts-based play experience for children and parents. Women, especially mothers, looking for a flexible and rewarding career find The Creation Station delivers the work-life balance they have been searching for.