UAE sees birth of new Telecom Franchise


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UAE telecom provider du has recently handed out its very first franchise licence. The company’s plan is to franchise 18 out of its existing 35 stores. Interested entrepreneurs can contact du directly for more information.

AST Telecomm LLC is the proud owner of the first licence. The technology franchise outlet will be managed by Emirati brothers and entrepreneurs Ali and Shahin Sulaiman Al Taheri.

A representative of du commented: "This is the very first achievement of du's partnership with the Hamdan Bin Mohammad Bin Rashid Programme for Young Business Leaders part of the Mohammad Bin Rashid Establishment for SME Development."

"We are pleased to award our very first franchise licence to AST Telecomm LLC, in partnership with the Hamdan Bin Mohammad Bin Rashid Programme, confident in our belief that this greenfield company will prove to be a great success in the future,” said Farid Faraidooni, chief commercial officer.

"This first-of-its-kind franchise scheme is in line with our Emiratisation strategy, giving local entrepreneurs the chance to develop our country's SME business sector, thereby enabling them to contribute to the UAE's economy.”

AST Telecomm LLC has chosen Dragon Mart as the site for its first du operation. The brother Sulaiman Al Taheri will be selling du products and services in their new outlet.

The young entrepreneurs managed to apply for the new business opportunity through the Hamdan Bin Mohammad Bin Rashid Programme for Young Business Leaders. Du is hoping to add 5 new franchises to its existing 35 stores before the end of this year.